TAISHO PERIOD
Western Food Culture Begins to Enter Japan
The Taisho era is known for the birth of financial groups and banks and the birth of the 'office worker.' As urbanization increased, three main types of Western food – croquette, tonkatsu (pork cutlet), and curry – began to gain popularity. Thus began the evolution of Westernized Japanese food in Japan.
1913
2nd Year of the Taisho Period
It started with Seisuke Urakami, the founder of House Foods Group, who established a chemical medicine shop named 'Urakami Shoten'. Through this shop, Urakami began selling the first bottled curry powder to customers. Japanese-style curry seasoning was very easy and quick to use.
1913
2nd Year of the Taisho Period
It started with Seisuke Urakami, the founder of House Foods Group, who established a chemical medicine shop named 'Urakami Shoten'. Through this shop, Urakami began selling the first bottled curry powder to customers. Japanese-style curry seasoning was very easy and quick to use.
EARLY SHOWA PERIOD
Western Food Service Culture
Gradually, Western food became known as a home menu, but Western food grew rapidly due to the 'picnic' culture in Japan. Western food became famous in cheap restaurants all over the country.
1928
3rd Year of the Showa Period
As the 'Home Currie' curry business developed, his wife, Yasuyo Urakami, said that 'the name ‘Home’ is not quite right and is not a common word in Japan at that time, but 'House' is more popular'. Urakami was inspired by these words and decided to change the name 'Home Currie' to 'House Currie'.
1947
Seisuke Urakami established a company named Urakami Food Industry Co., Ltd.
1949
Urakami Food Industry Co., Ltd. changed its name to House Curry Urakami Shoten Co., Ltd.
1952
Production and sale of 'Home Curry' began
House Curry used promotions through decorated trucks resembling the 'House Currie' product packaging with music accompaniment and promotions through microphones. This type of promotion became popular across the country, so many businessmen wanted to do truck advertisement promotions for their products.
1959
House Curry Urakami Shoten Co.,Ltd. made the first curry roux at the Higashi Osaka factory and named it 'Indo Currie' or Indian Currie.
1960
House Curry Urakami Shoten Co.,Ltd. changed its name to House Foods Industry Co., Ltd. and launched Indo Currie as Japan's first instant curry roux.
1963
38th Year of the Showa Period, the birth of 'Vermont Curry'
In 1963, House Food created a sweet-tasting curry under the brand 'Vermount Curry' so that it could be enjoyed by children. Since its inception, Vermount Curry has had many fans and has become a trusted brand in the world of Japanese home cooking.
1968
House Food launched a spicy curry variant called Java Curry. Java Curry became very popular among adults.
1971
46th Year of the Showa Period, House Foods' first ready-to-eat curry product in a pouch
House Food launched a ready-to-eat curry product in retort packaging under the brand 'Kukure Curry'. Kukure itself means no need to cook.
2007 - HEISEI PERIOD
19th Year of the Heisei Period, Space Food
One of the three types of Japanese-style ready-to-eat curry products developed with the Japan Aerospace Exploration Agency (JAXA) specifically for Japanese astronauts, which received formal certification in June 2007, marketed to the public as 'Space Curry' (beef). To support life in space, which is very different from Earth, with zero-gravity effects and cosmic radiation, we created a unique curry that contains more turmeric and calcium and is richer and spicier than regular ready-to-eat curry brands.
2011
23rd Year of the Heisei Period, Launch of disaster-useful products
2011 was the year of the Great East Japan Earthquake. House Foods introduced a curry that does not need to be heated to be eaten and can be used as emergency food during disasters. This curry, made without seven specific ingredients (egg, milk, wheat, buckwheat, peanuts, shrimp, crab), can be eaten without worry by anyone and does not require much time to cook, making it very useful for various situations.
2013
25th Year of the Heisei Period, 50 years since the launch of 'Vermont Curry'
In 1963, House Food created a sweet-tasting curry under the brand 'Vermount Curry' so that it could be enjoyed by children. Since its inception, Vermount Curry has had many fans and has become a trusted brand in the world of Japanese home cooking.
2016
House Foods entered Indonesia through PT House And Vox Indonesia and produced the first halal Japanese curry in Indonesia under the brand House Japanese Curry in a 935g package produced at PT Java Agri Tech, Semarang.
2019
Since its appearance, Japanese Curry has received a good response from the Indonesian public. According to a 2019 survey, 54% of the Jabodetabek community knew and liked Japanese Curry.
2020
PT House And Vox Indonesia launched a small package of House Japanese Curry, which is 300g, that can be enjoyed by families. In the same year, House Japanese Curry Spicy was also introduced for spicy food lovers in Indonesia.